I get drawn into hype occasionally. I am a bit of a sucker. When Stale Gum reported that there may be short printed cards in specially marked 2011 Heritage packs, I scurried to Target and dropped a couple of 20's on gravity feed packs. Was I pack searching? Probably. I was looking for numbers on the wrappers. The result... bust. No special numbering, no short print bonanza.
Olds at Beckett has a blurb about it.
Mario wrote about it a couple weeks ago.
This dude at DPM Sportscards broke a box last October, and hit a relatively rare card.
I am feeling that itch to try my luck with one of these things.